#Workout Moms Changing Motherhood and Marketing

Today more moms are finding “me” time in their rigorous workout regimens and reaping the benefits of being physically fit and enjoying guilt-free stress release. This evolving motherhood image is revolutionizing the marketing world. Lulu-lemon Athletica,Inc. caters to the “forever-in-motion moms” with high-end exercise gear and “To Fro” dresses for those who have no time between workout and school volunteer sessions. In offering the Luna energy bar branded as “whole nutrition for women,” Clif Bar & Co. has found that moms are purchasing more bars at a time, using them as back-up meals when they don’t have time to eat. Could this be the birth of another catchy new sales slogan…”America Runs On Motherhood?”

Read more of WSJ “Don’t Hate Her For Being Fit” by Elizabeth Holmes, July 21, 2012…

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Kings of Michigan Avenue Find Their Calling As #StreetPerformers

Members of the KOMA Crew, Cordero Clark, left, and Tracey Green, perform for cheering spectators near Michigan Avenue and Randolph Street. (Antonio Perez, Chicago Tribune / July 14, 2012)

By Vikki Ortiz Healy, Chicago Tribune reporter
July 14, 2012

A swarm of pedestrians is approaching quickly, and the Kings of Michigan Avenue jump into action.

“What time is it?” Cordero Clark, the leader of KOMA Crew, calls out to other performers stretching and doing crooked handstands on a sidewalk stage marked off with masking tape.

“It’s showtime!” the others shout back, and, like clockwork, a crowd made up of families pushing strollers, couples walking arm in arm and tourists carrying shopping bags pauses to watch the young men joke, dance and flip through the air for a 15-minute performance designed to showcase their talents and bring in the cash.

And bring in the cash it does: On any given day during the busy summer months, as many as seven KOMA Crew members split collections of more than $1,000, they say. The take is higher during Taste of Chicago.

“This is our job. This is our career. This is what we chose to do for life,” says Clark, 25, who started the hip-hop acrobatics group eight years ago and can be found most sunny afternoons on the corner of East Randolph Street and North Michigan Avenue. “I like to be in people’s memory.”

This year, KOMA Crew is one of 701 street acts licensed to perform in Chicago, the highest number since 2006, when city leaders passed a measure banning performers from Michigan Avenue between Delaware Place and Superior Street. Officials say the increase in acts, which range from “bucket boys” who bang on drums to mimes covered in metallic paint, reflects the down economy that has left many people out of work.

But members of KOMA Crew — some of whom left full-time jobs with benefits to perform on the street — say it’s about passion and doing what you love. And by putting on a show for crowds twice every hour, seven days a week, the young men hope their persistence will bring the exposure that has taken Chicago street performing groups before them to New York and Los Angeles.

Copyright © 2012, Chicago Tribune

Horse Owner Reddam Sells I’ll Have Another To Japanese Horse Farm…Stud Or Pet Food?

“We can judge the heart of a man by his treatment of animals.” –Immanuel Kant

This spring much of America’s focus was centered on another possible Triple Crown winner, the first in thirty-four years. J. P. Reddam’s three-year-old thoroughbred colt I’ll Have Another had recently won horse racing’s Kentucky Derby and Preakness Stakes before being retired the day before the Belmont Stakes due to a small tendon tear in his left front leg. Shortly afterward Reddam sold his champion to a Japanese breeder of Big Red Farm on the island of Hokkaido for $10 million because the top U.S. offer was about $3 million.

According to The Washington Times Community, July 11, 2012, horse lovers are now holding their breath and remembering 1986 Kentucky Derby winner Ferdinand that was sold to the JS Company of Arrow Stud on the same island. When the new owner became dissatisfied with the progeny produced or tired of the game, Ferdinand was sent to a slaughter house and turned into pet food.

Like I’ll Have Another’s spirit filled our hearts with hope, MasterCard’s “Priceless” commercials have filled our hearts with their value-based rhetoric. In one a boy and his father are enjoying a day at the ball park where the father buys tickets, hot dogs, popcorn, soda, and an autographed baseball, tallying up a $123 tab. The narrator adds, “Real conversation time with eleven-year old son, priceless.” The commercial ends with, “There are some things money can’t buy…for everything else there’s MasterCard.”

Apparently for J. P. Reddam, there’s only MasterCard.