Is #Ivory Worth The #Extinction Of A Species? #Elephants


(Photo “Elephant Tries To Awaken Its Dead…” From

“Ivory is one of the endangered species products most commonly seized from tourists. In the last 30 years, African elephant populations in the wild have decreased from an estimated 1.2 million to only an estimated 500,00.” –

(The following excerpt from Yao Ming Says No To Ivory And Rhino Horn originally appeared on on April 13, 2013. To view it in its entirety and sign the Wildaid Pledge against poaching, please click on the link below.)

Yao Ming Says No to Ivory and Rhino Horn

Former NBA star and Chinese icon, Yao Ming, launched a major public awareness campaign targeting consumption of ivory and rhino horn in China in partnership with WildAid, Save the Elephants, African Wildlife Foundation, and the Yao Ming Foundation.

In August 2012, Yao spent 12 days on a fact-finding mission in Kenya and South Africa filming a documentary to be aired in partnership with NHNZ later this year. Yao met wild elephants before encountering the bodies of five poached elephants in Kenya and a poached rhino in South Africa. He also visited local school children, whose education is funded through wildlife tourism revenue, and conservationists and government officials working to protect elephants and rhinos. Footage and stills from his trip were released together with a series of public service announcements informing consumers, “When the buying stops, the killing can too.” WildAid thanks Ol Pejeta Conservancy and Virgin Atlantic for their support of Yao’s Africa trip.

Poaching for ivory kills more than 25,000 elephants annually and has reached levels only seen before the 1989 international trade ban. In 2012, 668 rhinos were killed in South Africa alone. These are precipitous increases from just a few years ago and, if not stemmed, could lead to the extinction of African rhinos and elephants in our lifetime.

A survey conducted in November of 2012 in Beijing, Shanghai, and Guangzhou by the Chinese research company, HorizonKey, found that:

  •  More than half of the nearly 1,000 participants (over 50%) do not think elephant poaching is common;
  • 34%, or one in three respondents, believe ivory is obtained from natural elephant mortality;
  • Only 33% of all participants believe elephants are poached for their tusks; and
  • 94% of residents agree the “Chinese government should impose a ban on the ivory trade

Although the international trade in ivory is banned, a one-off sale in 2008 perpetuated a legal market for ivory in China and Japan. Reports show widespread abuse of the system to launder illegal ivory in China, and seizure and intelligence reports indicate China is the world’s largest market for ivory.

Meanwhile, a similar survey conducted by HorzionKey in the same three major Chinese cities on rhino horn perceptions found that:

  • 66% of all participants, that is two out of every three respondents, are not aware that rhino horn comes from poached rhinos;
  • Nearly 50% believed rhino horn can be legally purchased from official stores; and
  • 95% of residents agree the “Chinese government should take stricter action to prevent use of rhino horns.”

WildAid’s Executive Director, Peter Knights, stated, “Elephants and rhinos are conservation flagships, national icons, goodwill ambassadors, and generate hundreds of millions of tourist dollars for African economies funding education and development; they are the pandas of Africa. We have seen illegal markets collapse in the face of strong clear laws, enforcement efforts, and consumer awareness campaigns in the past. By strongly implementing these proven measures, China could become a world leader in wildlife conservation and help save elephants and rhinos.”

Yao’s previous WildAid campaign with shark fin, backed extensively by Chinese media, is credited with a reduction of 50 – 70% in consumption of shark fin in China in 2012 according to shark fin traders, media, and Hong Kong import statistics. Yao’s campaign contributed to a Chinese government decision to remove shark fin soup from all state banquets over the next three years

Yao stated, ”Poaching threatens livelihoods, education, and development in parts of Africa due to the insecurity it brings and loss of tourism revenue. No one who sees the results firsthand, as I did, would buy ivory or rhino horn. I believe when people in China know what’s happening they will do the right thing and say no to these products.”


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